Monday, March 12, 2012

Tax Time Special

Don't let this be you.  We can help!
Tax time is here.  Are your business's books ready?

Running a small to medium sized business requires juggling a seemingly endless number of things, not the least is keeping up with the bookkeeping.  Now it's time to prepare for tax time.

Do you have months of bookkeeping to make up in a limited time?  Have you neglected your books for far too long?  Relax, Debbie Moulton and the staff at A Step Up Bookkeeping can help you!

Call A Step Up Bookkeeping today to sign up for our special tax time "catch up" promotion. Let our expert team update your past-due 2011 books for just $129 per month of entry!*

Hurry! This special won't last long. Call me at (603) 679-2022 or email me for more information.







Debbie Moulton, Owner, 
A Step Up Bookkeeping

*Price is good for up to two accounts. Call for details.

Thursday, March 1, 2012

4 Tips to Rev Up Your Referrals

The least expensive way for just about any business to get new business is through referrals. Yet many business owners simply wait for referrals to show up while shelling out big marketing dollars on other channels. One opportunity that many businesses have, then, is to become more proactive about getting referrals. The question is how to do that most effectively, and here are four tips for your consideration.

1. Spread the word.

Make sure all your clients know three things:

1. You are taking new business.
2. How to describe what you do.
3. What type of client you work best with.

It’s not enough to simply say, “We’re looking for more work.” Everyone is so busy that when you make a request that is too generic, it gets lost. Instead, be clear about what you want:

“Hi Ms. Client. I just wanted to let you know we are taking new customers. An ideal customer for us is a retail shop that has been in business in Phoenix for about five years. Do you know anybody like that who needs temporary staffing? We’d appreciate it if you let them know about us.”

You can get the word out through a simple email or a face-to-face conversation. I’ve also seen a line or two added to the signature portion of an email, on invoices, on feedback forms, in surveys, and more.

2. Make it routine.

At some point in your customer workflow process, create a step that clearly asks for referrals. It might be at the beginning or end of a project or sale, or after 30 days of working with a new client. The key is to make it routine. Here are some examples:

a. Ask the client for two referrals as part of the business contract. Let them know it’s a standard procedure. A dentist I know asks for three referrals as part of being a client of his. His clients know up front that providing referrals is part of the relationship.

b. Ask the client to provide a personally-written testimonial letter to send to five other leaders (peers) in the same industry, assuming you do a good job, of course.

c. Ask for referrals at the end of the engagement. Make this a routine, just like getting out the final invoice.

3. Provide incentives.

Let’s take a lesson from my auto mechanic, who handed me several referral cards when I offered to post a testimonial for him on a list I am part of. The referral card is a card that the referral source puts their name on and gives to a prospect. The prospect cashes it in and gets a discounted introductory service. The referrer gets a discount on their next visit. It’s common in many industries, and something similar may work in your industry too. Be creative and think about how you might adapt something like this to your company.

4. Show gratitude.

Be sure to immediately thank your customers and other individuals who refer business to you. (It’s surprising how often this is overlooked: I once sent $100,000 of business to someone who never acknowledged it.)

Send your referral sources a nice card or letter with every referral. If they are a significant source of business for you, periodically treat them to a country club lunch, send them a gift certificate, or make a donation in their name to a favorite charity.

When you can boost your referrals, your revenue will go up while your marketing costs stay low. Try these four tips to rev up your referrals in your business.

8 Smart Steps to Fiscal Responsibility

As our businesses grow and our schedules fill with serving clients, it’s easy to overlook how our personal financial needs might have changed. Here are eight best-practice tips of millionaire business owners and how they personally protect their wealth.

1. Move your money from banks to brokerage accounts.

Instead of having their money tied up at banks, most affluent individuals hold brokerage accounts at investment companies. The advantage is that you can more easily invest excess cash in fairly low-risk interest- or dividend-bearing investments such as bonds. I’ve even seen multi-millionaire use their brokerage accounts as checking accounts.

The bottom line is your money should always be working for you. Make sure you don’t have huge amounts of cash lying around earning no interest. It’s harder these days to get a good interest rate, but not impossible, and every little bit helps.

2. Protect yourself with insurance.

I suspect everyone reading this has the requisite auto and homeowner’s insurance. The question is, are you fully covered for every contingency that could happen, and if not, are you willing to shoulder the risk? Just a few of the types of policies to consider include:

1. Personal: home, auto, health, disability, dental, life, umbrella, and many more.
2. Business: property and casualty, business services liability, director’s and officer’s liability, worker’s compensation, business interruption, auto, non-owned auto if you have employees driving for you using their own cars, health insurance for workers, life insurance for officers, and many more.

I recommend meeting with an insurance professional who can perform a risk audit to make sure you are aware of any coverage holes, especially if your business has grown significantly or your needs have changed.

3. Keep more of what you make.

There’s nothing wrong with paying the least amount of taxes that are legally required. The fourth quarter is when to make most of your tax-saving moves, so don’t wait until March or April when it could be too late.

Make sure you have a great tax adviser, and reach out to them at least once a quarter for ideas on how to keep more of what you make.

4. Hire slow, fire fast.

You’ve probably heard it before, but it’s more important than ever. It’s a good idea to run extensive background checks on all new hires (and current employees as well if you haven’t done so). A criminal background check is essential, and I’d recommend running employment verification, social security number match, education verification, and social media search (one of my most recent customer service applicants was tweeting lots of four-letter words with a known gang leader).

If your state laws allow it, I recommend running a credit check too. Risk of fraud becomes real when three things are present: 1- opportunity due to poor cash controls (which is more common in small businesses), 2- dire need, which has grown exponentially lately as life savings have been depleted and borrowing has increased, and 3- rationalization in the employee’s mind. You can really only control number one, but with a credit check and where it’s allowed by law, you can see if number two is present. Be careful, though; in many states, it’s illegal to make hiring decisions based on credit checks if the person won’t directly be handling money.

5. Create a bright future.

Pay your future self out of the earnings you make today. Set up a retirement plan so that you can maximize deductions and ensure a comfortable future for yourself.

6. Make it easy on your heirs.

It’s never a good time to think about what will happen after you’re gone. But especially if you run a business, you’ll want to not only have a succession plan in place, you’ll want to make sure someone knows enough about your operations to be able to slip in to do an orderly shutdown, a sale, or continue operations. Something as simple as not knowing your passwords and pins or where all of your accounts or contracts are can wreak havoc on your grieving loved ones, not to mention business operations.

If your personal will is not up to date and your circumstances have changed, then it’s time to revisit documents such as your medical instructions, organ donation wishes, burial preferences, and the like. Gruesome, yes. But imagine these two scenarios: 1- your grieving family and they don’t have a clue where anything is, what to do next, what you wanted, and the confusion that exacerbates the grief, and scenario 2- your grieving family who has a clear checklist of where everything is, who to call for help, what to do next, and exactly what your wishes were in these emotional times. Which one would you wish on your loved ones?

7. Pay attention to your numbers.

I hear it over and over again: the people who become millionaires are clearly on top of their operational numbers. They know their business by the numbers, inside and out.

A good accountant can help you develop the systems and reports you need to stay close to your numbers like the millionaires do. Let us know how we can help you with this.

8. Pay it forward.

When you’ve been successful, you can decide if you want to support causes that are near to your heart. This might mean helping people in need that you can relate to, volunteering, or simply providing a big tip to wait staff. People who are highly successful often create their own foundations and nonprofit organizations so that they can become champions of causes they believe strongly about.

How did you measure up on the eight tips to fiscal responsibility? If you know you have some work to do, mark it on your calendar, break it down into small manageable steps, and get started on building or protecting your financial prosperity. If we can help in any way, please feel free to call us.

Friday, February 10, 2012

Do You Go to Power Hour?

I’m sure you’ve heard of Happy Hour, but have you heard about Power Hour?  Power Hour is something you should be doing at least once a week during your working day.   It’s the time that you carve out of your busy schedule to do the highest-payback tasks for your business.  These include items like strategic planning, product or service development, deal-making, and leveraged revenue-building activities. 

Chances are some of these power hour tasks may not even be on your to do list.  Sometimes it takes some brainstorming and being away from working “in” your business to develop the innovative ideas your need to move your business forward. 

To make Power Hour the most effective, schedule it on your calendar on at least a weekly basis (a few times a week would be better).  The entire hour should be uninterrupted and free of phone calls, email, and current clients. 
What can you do that is going to bring in a significant amount of business across a multiple number of clients?  If you think of some things, make a note right now. 
Power Hour also brings perspective.  It allows you to slow down and examine all of the tasks on your list to see what may not make sense to do.  As your Power Hour ideas take root and produce revenue, you may very well be able to delete some items on your to-do list that are less profitable.  That will free you up so that you’re working less and making more.  In effect, you’ve just given yourself a raise by implementing Power Hour. 

Try Power Hour for a month and see what happens in your business.  If you’re already doing some form of Power Hour, formalize it, expand it, and leverage it so that you’re benefiting even more.  

Friday, January 27, 2012

What’s Your Opportunity Number?

Is your revenue increasing or decreasing every year? There are many factors that can cause your revenue to slide, and one of them I’d like to introduce is your opportunity number.

Your opportunity number is the smallest amount of business you’re willing to take on when you take on a new client. Here’s an example: if you have a ten-hour minimum per client engagement and your hourly rate is $300.00, then your opportunity number is $3,000.00.

Going after a business opportunity that is too small could actually cause your company to earn less. Since our limited resource is time, we can either spend our time going after small fish or big fish. If we want our business to grow, we need to let go of the small fish. In our example above, it’s not worth it to you to sign up a new client for less than $3,000.00.

Define your own opportunity number

The first action item is to set your opportunity number if you don’t already have one. Take a look at your average annual revenue per client for last year or the last twelve months. Continuing our example, let’s say it’s $10,000.00. You always want to be striving to increase your average annual revenue per client year after year, in most cases.

Your opportunity number and your revenue per client are related in an important way. If your opportunity number is too low, it can drag down your revenue per client average. That means it’s going in the wrong direction.

Evaluate your opportunity number

If your opportunity number is too high, you may be walking away from business that could be profitable after a period of time. It’s possible once you build trust after doing a small engagement that the client will come back for more. So it’s important to factor in the potential.

If you have a sales team, you may have a different opportunity number for each sales person and yourself. They may have more time to pursue a larger number of smaller deals. If you have lots of leads and less time, then you want to find a way to work on the largest opportunities by qualifying those leads, estimating the potential revenue, and comparing that to your opportunity number.

Once you implement your opportunity number, you might free up quite a bit of time. You’ll have more time to go after the larger opportunities while giving yourself permission to “throw the small fish back in the pond.”

Seizing the opportunity

There’s nothing wrong with taking your opportunity number a step further and proactively seeking power clients and deals that will net far more than your opportunity number. I have one client that doesn’t look at deals unless they have a $1 million potential. His opportunity number is $1 million.

Let us know if we can help you calculate yours.

Thursday, January 5, 2012

Find your ideal client in 2012

If you could wave a magic wand and work with any client you wanted in 2012, who would they be and what would your business look like? It’s a fun exercise to think about right as we start a new year.

Let’s begin with your current client base. You may want to create a report of customers that you had in 2012 and list them by revenue collected. Who are your top revenue-producing clients? Are they easy to work with? Do you love the work you are doing with them? If so, you may want to find out a little bit about the type of client you enjoy working with so that you can find more of them in 2012.

Are they male or female? In a particular industry? Have a particular personality trait? Enjoy the same hobbies you do? Have kids? Are they from your alma mater? Do they live in a certain neighborhood that you enjoy?

Look to see if your top clients have characteristics in common. You are beginning to make a picture of who you best work with.

The questions are endless, and you may need to ask quite a few of them before you stumble on what your top clients might have in common. Perhaps they are all dog lovers, pilots, or football fans. Perhaps they have all been in business for less than five years. Perhaps they are all transplanted from the south. Once you see the connection, you will have some freedom and a clear direction to find more people just like them.

Also take a look at what services you like to deliver best. Once you’ve been in business for a while, you may have some work that’s not your favorite, but you keep doing it for the money. In 2012, think about how you can proactively attract clients that need the type of work you love to do. Work that challenges you, is interesting, and is profitable will keep you from burning out. Plus, it will help your entire business and your other clients to seek clients that energize you because you will be happier.

Start by creating another report that shows you revenue by service or product line. What would the ideal 2012 mix be if you could wave your magic wand again?

The intersection of your ideal client and your ideal service/product revenue mix is the sweet spot you want to aim for in 2012.

It’s simple exercise, yet a very powerful one. Take a deep breath, wave your magic wand, and think about what would really fulfill you as a business entrepreneur. Then take the first step to creating a business full of the ideal client and ideal work of your dreams.